Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Powerade is a brand of The Coca-Cola Company, one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978.

Consumers can use the hashtag #powerthrough, ‘Like’ or ‘Follow’ any of Powerade’s social media channels to learn more. By visiting /powerade consumers can download the app on their smartphone and join to begin participating. In partnership with fitness app Endomondo, Powerade is inviting consumers to power through to reach their own goals by joining a series of challenges for the chance to win prizes, including tickets to the FIFA World Cup™ Tournament live in Brazil. The campaign, set to launch in close to 40 markets worldwide, kicks off later this year but the first wave of activity begins in January across the brand’s social channels.

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